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You’ve probably noticed an uptick in live streaming since the pandemic pumped the brakes on the live show industry.
In the early days of the pandemic live streaming was a free-for-all.
Now that some of the dust has settled a few things have become clear.
1) Live streaming is here to stay – even when live shows return.
2) Live streaming is one of the best (and most fun) ways to engage with your audience.
3) Just like anything else, it helps to have clear goals and strategies in place.
In this episode we talk to Leonard Patterson – who’s not only kicked the live streaming tires, he’s taking the concept on a full tilt, off-road test drive. He’s learned a lot and has since been helping other musicians get their live streaming game on point.
In this episode you will learn:
- How to make live streaming a fun and interactive part of your content strategy
- Why streaming is not just a temporary replacement for, but a natural extension of live shows
- Which platforms are available and how to choose one that works for you
- Why you don’t need a ton of material to do a consistent live stream feed
- The right (and wrong) way to start a live stream
- How to repurpose your live stream to create additional content
- The three levels of live stream production
- Tips for live streaming with multiple people (e.g., your band)
- Ideas for monetizing your live stream
Where to Find Leonard’s awesome live stream checklist